Co-founder & CEO
Jorge is Blue River's CEO and co-founder. Jorge has a passion for the intersection of agriculture and high tech that started during high-school summers when he split his time between working at his grandparent's farm and his father's high-tech start-up. Prior to Blue River, Jorge worked at Trimble Navigation for 14 years heading the Precision Agriculture group working in automatic guidance, GPS receivers as well as heading acquisitions. Jorge holds a Masters degrees in both Business and Electrical Engineering from Stanford University. He lives in Sunnyvale with his wife and two kids.
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has” - Margaret Mead
co-founder & cto
Lee is Blue River's CTO and co-founder. Lee has a background in robotics, computer vision, and machine learning where he worked in research labs at NASA's Johnson Space Center, John Hopkins Applied Physics Lab, and Stanford. He grew up in Nebraska, where his grandfather and uncle have large farms and he worked summers detassling corn. Lee earned a BS degree from the University of Nebraska-Lincoln with honors and an MS degree from Stanford University, where he put his Ph.D. on hold to start Blue River.
“Every great advance in science has issued from a new audacity of imagination. What are now working conceptions, employed as a matter of course because they have withstood the tests of experiment and have emerged triumphant, were once speculative hypotheses.” - John Dewey
Jim joined Blue River in 2013 to lead the Engineering team. He guides the technology and product development paths in building first-of-their-kind robotic agricultural systems based on advanced computer vision techniques. Jim holds a MS and PhD in Mechanical Engineering from Caltech and a Sc.B. in Electrical Engineering from Brown University. He has an extensive background in robotics and computer vision, having been an Associate Professor at the University of Pennsylvania in the GRASP (robotics) Lab studying robotic locomotion, and a Senior Research Scientist at Evolution Robotics developing advanced technologies for consumer robotic systems. He became the VP of Product Development for Evolution Robotics Retail and led their Pasadena office after an acquisition by Datalogic.
“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do” -- Pelé
VP Business Development
Ben joined Blue River in 2012 and has helped bring the See & Spray machines to life by linking grower needs to R&D in the lab. He now leads strategy, commercialization, and pursues partnership opportunities. Previously, Ben worked as a consultant with the Boston Consulting Group. Ben earned a BS in Mechanical Engineering from the University of Illinois and an MBA from Harvard.
"The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again,... who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” -- Theodore Roosevelt
VP Commercial operations
Mac joined Blue River in 2015 to help start our lettuce thinning business. He continues to lead the vegetable and cotton market development. Mac earned a BS from Cal Poly-SLO and an MBA from Texas A&M. He has worked for almost 20 years in various leadership roles in the agriculture space. Mac is passionate about helping our customers and loves working with amazing people solving great problems in agriculture. He lives in Tulsa, OK with his beautiful and supportive wife and two amazing children.
“I can do all this through Him who gives me strength” -- Philippians 4:13
VP Finance & Administration
Scott joined Blue River in 2016 and leads the Finance and Administrative functions for the company. Prior to joining Blue River, Scott spent 10 years with NetApp in various financial leadership roles, primarily in Financial Planning and Analysis and Strategic Finance. He has over 25 years of finance experience in the high tech industry, including Sun Microsystems, Aspect Communications and Covad Communications. Scott received his BS in Finance from San Jose State University and earned his MBA from Santa Clara University.
"Once you make a decision, the universe conspires to make it happen." -- Ralph Waldo Emerson
Things we love about Blue River :
These are some of the people bringing See & Spray technology to life
Maricar is likely the first person you’ll meet when you visit Blue River. She manages our office and keeps everything running smoothly. She also plans our employee lunches and events, ensuring we all have lots of fun while working at Blue River. Maricar has a background in Liberal Studies and prior to joining Blue River, she taught and was an administrator at a child care center which has served her well in her current role. Maricar likes the opportunity she has at Blue River to see first-hand what our engineers are building and how it makes a difference in agriculture. When she isn’t managing things at Blue River, she enjoys dancing and hanging out with her friends and family.
Chi is a Bay Area native, attended school here (Berkeley and Santa Clara), and he has been a Golden State Warriors fan since before the Curry/Durant era. He came to Blue River from working in R&D programs for the Department of Energy. He worked on various programs in energy, defense and applied R&D at Lawrence Livermore Labs. At Blue River, Chi is a program manager for our drone phenotyping project. He spends his days doing everything from coordinating field operations to developing a commercialization plan and product development for aerial drones used in agriculture. He says he enjoys working at Blue River because of the hard-working and intellectually curious people.
Matt earned his PhD at Stanford in Environmental Science where he focused on airborne remote sensing of terrestrial ecosystems. For his thesis he developed novel methods to estimate aboveground biomass using airborne LiDAR and hyperspectral imaging. Prior to joining Blue River, Matt worked on postdoctoral research at Carnegie Institute for Science where he used machine learning algorithms to detect tree species using airborne hyperspectral imaging. Matt is never bored at Blue River. He enjoys wearing many different hats, which provides him with a diversity of problem solving challenges. He also loves that everyone is as passionate about improving agriculture as he is. Matt leads Blue River’s efforts in developing and operating a drone-based imaging system to measure plant traits for breeding of drought tolerant crops. Matt helps keep his work-life balance by practicing yoga and is a fan of Starcraft II – go HuK!
Dan is a Senior Systems Software Engineer here at Blue River. He writes and improves the code that makes our robots work. That means a lot of coding, but also a lot of debugging, field testing, and tractor driving. He likes to get out from behind his computer screen and Blue River is a great fit for him- our robots interact with the dirty, physical world, and to build them you have to get dirty. Before joining Blue River, Dan worked on robotic fish, learning robots, and smart cars. Before that he earned a degree in poetry (and another in Electrical and Computer Engineering), and he still writes songs and plays music. And because he is not a mechanical engineer, when he needs to build something physical, he uses gaffer tape.
At Blue River, Jackie designs, builds and tests our mechanical subsystems for our next generation weeding machine. She has a broad background starting with a degree in Mechanical Engineering from Cooper Union in NYC. She has fun at Blue River building complex systems from the ground up on a quick schedule. She enjoys getting to see new ideas through from the lab to the field in a matter of months (or even weeks!). When she isn’t building stuff for Blue River, she gets crafty, making jewelry and all kinds of other crafts.
Tyler is passionate about flying his 1966 Mooney M20E, which he recently restored. He is also passionate about agriculture. He earned his degree in Bio Resource and Agricultural Engineering from Cal Poly, San Luis Obispo. After school, he went to work for Orchard Machinery Corporation where he designed a self-driving tree shaker and patented it (and won top 10 Agricultural products at the World Agriculture Expo). At Blue River, he is working on the design of the mechanical components for our next generation weeding machine. Basically, he designs the big metal stuff. His goal in college was to get into agricultural robotics, so he finds Blue River a natural fit. He likes working on something he is passionate about that benefits Ag and, as a bonus, gets to work with an amazing team that is great to hang out with. He loves to surf and can frequently be found at Ocean Beach in the mornings before work.
Willy manages the engineering side of our cotton weeding project. He earned his degree in Computer Science from University of Colorado, Boulder. After college he worked at Boeing on software for defense / intelligence satellites. From there he moved on to the early Street View systems at a startup called 510 Systems. They eventually got bought by Google and he came to Blue River to make camera systems that make sense of fields. Willy loves working on systems where cameras and software make sense of the world. He also loves the people - what he calls our “smart, scrappy and collaborative team”. He also likes that Blue Rivers’ engineering is cross disciplinary – mechanical engineers often have insights on the vision system and software engineers often contribute to mechanical architecture. When not at Blue River, Willy is outside. He surfs before work, spends most winter weekends skiing in Tahoe and can be found in the summer kayaking and climbing in the Sierra.
William is our Senior Agronomist and Blue Rivers’ go-to weed specialist. He is passionate about eradicating weeds! He earned his PhD in Weed Science from the University of Illinois, with an undergraduate degree in Agronomy from the University of Minnesota. He comes to Blue River after 7 years of experience working for DuPont on herbicide discovery research and several years of herbicide research with BASF. He picked Blue River for the opportunity to be at the leading edge of agricultural technology. In his free time he gardens, cooks, and spends lots of time outdoors.
Rajesh is passionate about robots. He likes hard problems and thrives on pushing research concepts into products that can make a big impact. At Blue River, Rajesh does research and development in computer vision and machine learning to enable our robotic systems to reliably recognize weeds and crops. Rajesh came to Blue River from a company where he was building mathematical models to sequence RNA samples. At the University of Texas, where he earned his MS in EE/CS, he was part of a research team that worked on American Sign Language Recognition. As part of his final research thesis, he built a human-computer interaction system which allowed the user to interact with applications without using a keyboard or mouse.
He likes working on a multi-disciplinary team with smart, pro-active people who have a mission to make an impact on agriculture and the food we eat. In his spare time, he is an avid badminton player and is happy to live in the Bay Area where he is close to winter snowboarding.